Bush’s Beans, “Summer Beans”
The ask
Carmichael lynch needed some fun assets for a summer bean anthem campaign.
The approach
Given a relatively open brief, we were able to operate in a very open style creatively, this led us to create not only more content in the end but also more interesting content that the client loved. With a small team, we were able to provide both hero stills and hero beautiful bean footage for what ended up being a really sizzling tv commercial.
The services
Ideation
Art direction
Prop styling + Set design
Photography
Video
